Brand Partner Programs

Your brand is
already in our stores.Let's make sure our customers know it.

You've earned shelf space at D&B Supply because your products belong here. Our customers are farmers, ranchers, tradespeople, and hardworking families. They are your customers. Now let's build on that. Our brand partner programs are designed to move your products from the shelf to the top of mind, using the same omni-channel environment our shoppers trust every time they walk through our doors or pull up our site.

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15
Locations
1000+
Brands
7
Partnership Programs

The Positioning

This isn't just advertising. It's where brand meets store.

There's a difference between reaching someone and reaching someone who is already in a buying mindset at a store where your product lives. Our programs work at the intersection of brand building, content, and shopper marketing, connecting your messaging to the moment our customers are actively thinking about your category. Whether we're running a month-long brand takeover, featuring your story in our owned channels, or putting your product on an endcap in every store, the goal is the same: turn your shelf presence into a purchase decision.

"Turn your shelf presence into a purchase decision."
— D&B Supply Brand Partnerships

Partnership Programs

Choose the
opportunities that
align with your goals.

Seven programs, one mission: turn shelf presence into preference. Tap any card to see the full investment, benchmarks, and what's included.

Brand Boost is a full-month co-investment program that puts your brand at the center of D&B Supply's paid media mix. Streaming TV, connected TV, paid social, programmatic video and display, direct mail, and organic social all run together under your brand for thirty days. This isn't a banner ad. It's a sustained, multi-touchpoint campaign designed to build preference with shoppers who are already buying in your category at D&B. One brand per month. 50/50 cost share with D&B Supply.

What You Get

Streaming TV and CTV, paid social advertising, programmatic online video, programmatic display, direct mail, organic social across Meta, Instagram, and TikTok, and a post-campaign performance report. New this year, we'll be including an end cap within our store footprint.

Benchmarks

5,000,000
Impressions
40,000
Clicks
$45,000
Value

Investment

$22,500
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Our shoppers don't just buy products. They buy into the brands behind them. Behind the Brands is a weekly owned-channel storytelling feature that puts your brand's story in front of D&B's most engaged audiences. Each sponsored week, your brand is woven into D&B Supply's story. The result is brand content that doesn't feel like an ad, because it isn't one. It's told to an audience that trusts us.

What You Get

SEO, GEO, and AEO-optimized blog post, social video reel, organic social posts, dedicated landing page, newsletter placement, and in-store screens.

Benchmarks

750,000
Impressions
1,200
Engagements
66,000
Email contacts

Investment

$5,000per week
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Every month, D&B runs a sweepstakes built around a featured brand partner's product. We drive entries through paid social, owned channels, and in-store visibility, and you walk away with thousands of opt-in customer records, deep engagement around your product, and a buzz moment tied directly to your brand.

What You Get

Branded contest landing page, paid social advertising, in-store screen promotion, organic social posts, internal newsletter feature, and in-store signage.

Benchmarks

1,200,000
Impressions
20,000
Clicks
10,000
Entries

Investment

$10,000
Requirements — Prize package minimum value of $1,000 supplied by brand partner.
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If your brand needs to own a category at shelf, this is the only program that makes that happen. A guaranteed endcap in every D&B Supply store for a full month, supported by in-store screens, owned channels, and paid media driving shoppers to your category.

What You Get

Guaranteed endcap placement in every D&B Supply location, supported by in-store screens, owned channels, and paid media.

Benchmarks

1,500,000
Impressions
450,000
In-store Screen Showings
1
End Cap Per Store

Investment

$15,000
Availability — One partnership per month. One brand per category per month.
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You're already investing in national promotional campaigns. We make them work harder at store level by geo-targeting paid social around our store footprint, aligned to your campaign dates and creative.

What You Get

Geo-targeted paid social campaign aligned with store locations and campaign dates.

Investment

Custombased on store count, flight length, and budget
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More of our shoppers are starting their purchase journey online before they ever walk in the door. This program puts your products in front of in-market shoppers during peak seasonal windows through search, shopping, and paid social.

What You Get

Search, shopping, and paid social campaigns targeting in-market shoppers during peak seasonal windows.

Investment

Starting at $3,500
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Getting shelf space is step one. Getting shoppers to find you, try you, and come back is a different challenge. We build a customized launch package using D&B's full channel mix to introduce your brand to the audience most likely to convert.

What You Get

Customized launch package using D&B's full channel mix.

Investment

Custom
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Let's Talk

Let's talk about your brand's objectives.

Every brand at D&B is at a different place. Some are trying to grow share in a category they already own. Some are fighting for trial. Some have a national moment coming and need local amplification. Whatever your situation, we'd rather start with your goals than lead with a rate card.

Schedule time with our brand partnerships team. We'll walk through what your brand is trying to accomplish this year, which programs fit, and whether a custom approach makes more sense than a single program off the shelf. This conversation is free.

Schedule a Meeting

Live scheduling embed coming soon. In the meantime, reach out directly to start the conversation.

Schedule a Meeting
Schedule a Meeting